Process

RESEARCH AND DISCOVERY
Every successful brand is a unique combination of people and ideas, products and services, and technologies and environments. Identifying and communicating those qualities means digging deep into a client’s company. JN Media begins every project with an assessment of brand dynamics and market idiosyncrasies, starting with interviews and brainstorms with key personnel in order to identify the mission at hand.

WEB STRATEGY AND INFORMATION ARCHITECTURE
What is the path your customers take to find you? The perceptions your investors or partners experience in learning about you?The notions potential employees develop in listening to you? JN Media’s approach to information architecture marries traditional brand architecture methodologies with strategic insights into your company’s diverse channels: be it B-to-B, B-to-C, investor-focused, and/or linguistically diverse. Our comprehensive approach to site-map and wireframe development establishes audience-oriented user pathways and content management strategies that are driven by operational efficiency, search engine optimization and strategic product/information prioritization.

BRAND MESSAGING AND DESIGN
Our design team’s solutions activate online and offline communication strategies with visual language and stimulate the imagination and capture the attention of key audiences. Committed to the idea that the user experiences the brand through the functionality, details and efficacy of the interface, our designers and programmers work jointly to determine the optimal balance of established best-practice design principles and next-generation possibilities. Because the Internet is a rapidly, and constantly evolving medium, we integrate ongoing research into our design methodology. For our clients, competitive audits and industry assessment will inform both the strategic and design phase of the project. As means to support the full spectrum of our clients’ brand expressions, our design team includes specialists in web design, identity development, print and publication design and interactive presentations.

PROGRAMMING
JN Media’s programming team is uniquely adaptable to our clients’ various IT structures and strategies. In many instances our clients demand comprehensive programming support including front-end and back-end programming, custom application development, third-party application integration, end-to-end launch support and ongoing maintenance. In other instances we work hand-in-hand with our clients’ IT teams to establish a joint development structure, often providing custom front-end programming that is uniquely suited to existing back-end systems or global IT initiatives.